Dr. Orlich has practiced Optometry in Wisconsin with distinction for thirty years. He is an active member of the American Optometric Association, the Wisconsin Optometric Association, and the Contact Lens Section. In addition to a Bachelor of Science degree and Doctorate of Optometry from Pacific University, he also holds advanced degrees in diagnostic and therapeutic pharmaceuticals from the Illinois College of Optometry, and has completed more than one hundred hours of post graduate study in the diagnosis and treatment of eye disease at the University of Alabama-Birmingham College of Optometry. He is the former Chief of Optometry of Northpoint Medical Group at Saint Mary's Hospital in Milwaukee, Wisconsin. Dr. Orlich is a member of the Holmen Area Chamber of Commerce, and a charter member of the Holmen Area Rotary Club.