Eyefinity Teams with Boucher Communications to Offer Online Continuing Education to Practitioners on Web Site

FOLSOM, CA, August 2, 2002 -- Boucher Communications, Inc. (BCI), publisher of several prominent vision industry publications, and Eyefinity, the optical industry's most widely used Internet portal, announced today an agreement to jointly promote BCI's VisionCare CE, an online continuing education program for the eye care profession.

With this agreement, Eyefinity, which hosts a variety of online services for private practice eye care professionals, suppliers and optical labs, will offer BCI's VisionCare CE program to its base of over 18,000 offices. This joint marketing program will officially be launched at Vision Expo West in Las Vegas on September 12th.

"This is a significant step forward for Eyefinity and BCI," says Dave Delle Donne, Eyefinity's vice president of sales and marketing. "This agreement helps both companies leverage each other's strengths, bringing BCI's valuable content and educational programs directly to eye care providers through Eyefinity's online services."

"BCI is pleased to form this innovative marketing partnership between Eyefinity and VisionCare CE," adds Pat Herron, BCI's executive vice president. "Our VisionCare CE program has grown exponentially in its first year, and we're delighted to extend the program further to Eyefinity customers. This partnership allows more eye care practitioners to take advantage of a growing selection of high-quality courses quickly and conveniently, via the Internet."

BCI's VisionCare CE is a full-service online continuing education program, offering eye care professionals COPE-, ABO- and NCLE -approved CE courses. Features include immediate test results and certificates, personal CE history tracking, state CE requirement information, and discussion forums for interacting with colleagues.

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eye care community. Through the services of www.eyefinity.com, private practice eye care professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 18,000 private eye care practices and 320 labs, and processes more than 25 million transactions a year.

About Boucher Communications, Inc.
BCI is the vision care industry's fastest growing information services company, publishers of Eyecare Business, Optometric Management, Contact Lens Spectrum, and Ophthalmology Management, as well as numerous specialty publications. In addition to its publishing activities, BCI also operates the Health Care Conference Group, which organizes and manages educational conferences and seminars.

For more information visit www.eyefinity.com.