Eyefinity Announces Agreement with Diversified Ophthalmics to Integrate Web Services with Practice Management System

FOLSOM, CA, September 18, 2003 -- Eyefinity, the optical industry's most widely used Internet portal, has announced an agreement with Diversified Ophthalmics, Inc. to integrate Eyefinity's online services into Diversified's Practice Maximus Office Management Software.

Integration with Eyefinity will provide Practice Maximus users with access to online services such as VSP, government and commercial claim submission, online lab and product ordering, and make online CE courses and valuable industry information easily available.

"One of Eyefinity's goals is to help ease the administrative burdens for private practice doctors and staff," explains Steve Baker, Eyefinity's VP of Technology. "Our site's services are widely used, and adding integration with practice management software such as Diversified's Practice Maximus clearly helps us simplify administration for private practices."

Gale Meyer, Director of Information Systems for Diversified adds, "This agreement presents a great opportunity for both companies. Diversified Ophthalmics and Eyefinity share a common commitment to provide private practice eye care professionals with the most advanced products and services. This is a fundamental part of making their practices run efficiently and profitably."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processes more than 25 million transactions per year.

About Diversified Ophthalmics
Based in the Cincinnati area, Diversified Ophthalmics was founded in 1977 with the express purpose of assisting independent eye care providers. Beginning as a buying group, Diversified Ophthalmics later implemented its "Single Sourcing" concept, which now allows the company to supply almost every need of any eye care practice.

Practice Maximus was developed thirteen years ago as an eye care specific software program that is regularly modified to meet the changing needs of the eye care industry. Currently, Diversified Ophthalmics supplies ECP's coast to coast, providing Rx work, frames, soft lenses, gas permeable contact lenses, non-Rx sunglasses, office and professional supplies, computer services, medical and ophthalmic text and reference books, and even the printing of office forms and business and recall cards.