Eyefinity Announces Launch of Diversified Ophthalmics Online Catalog

FOLSOM, CA, May 13, 2005 -- Eyefinity, the optical industry's most widely used Internet portal, and Diversified Ophthalmics, Inc., along with Mid-South Premier Ophthalmics, have unveiled their online contact lens catalog on Eyefinity.

Diversified and Mid-South Premier now offer their extensive contact lens lines, including Bausch & Lomb, CIBA Vision, Cooper Vision, Ocular Sciences and Vistakon directly to private eyecare practices through Eyefinity's online ordering center. Eyecare practices can easily send orders to Diversified and Mid-South Premier at their convenience, 24/7.

"Adding two leading contact lens distributors, Diversified and Mid-South Premier, to our online product portfolio is a great benefit to doctors and their patients," says David Delle Donne, Eyefinity's VP of business development. "Practices will be able to order and track their contact lens purchases quickly and easily, all on the same web site they come to every day."

Gale Meyer, IS/IT Director of Diversified Ophthalmics Inc./Mid-South Premier Ophthalmics adds, "We are pleased to offer additional electronic soft lens ordering capabilities through Eyefinity. Eyefinity's ordering portal, eBuy, will help us provide exceptional service to our customers."

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of www.eyefinity.com, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 40 million transactions in 2004.

About Diversified Ophthalmics/Mid-South Premier Ophthalmics
Based in the Cincinnati area, Diversified Ophthalmics was founded in 1977 with the express purpose of assisting independent eye care providers. Beginning as a buying group, Diversified Ophthalmics later implemented its "Single Sourcing" concept, which now allows the company to supply almost every need of any eye care practice.

Diversified is an established distributor of ophthalmic lenses and frames, sunglasses, soft contact lenses, gas permeable contact lenses, solutions, equipment and printed items. Diversified offers eye care professionals the advantage of efficiency with one order, greater discounts with purchasing power, vast product knowledge, and a large readily available inventory.