New Eyefinity Resource Guide Details Path to Higher Revenue
Proven, 8 Step process can lift sales as much as 10%

SACRAMENTO, October 3, 2007 - Today, Eyefinity announced the availability of its latest Best Practices guide called "Practice Made Perfect, An Eight Step Guide to Profitable Eyewear". This practical guide identifies and details eight (8) specific steps that eyewear practitioners can easily implement to improve their capture rate and increase their lens sales by up to 10%.

The guide, which is based on the advice of experienced practitioners, is part of a series of guides that Eyefinity is making available to help practitioners improve all aspects of their practice. In addition to outlining the specific steps that a practice can take to increase both the number of patients who purchase their eyewear from that practitioner as well as increase the size of individual sales, the guide includes a complete appendix of worksheets that doctors, opticians and staff can use to implement the 8 easy steps.

"Eyefinity is committed to delivering resources that help practitioners become more successful," said Jim Caster, VP Marketing, Eyefinity. "With the release of the Practice Makes Perfect guide, Eyefinity is expanding the resources available to our customers beyond just web-based ecommerce. We have a very knowledgeable, professional staff that are eager to share their insights on managing a successful practice with our customers."

"Practice Made Perfect, An Eight Step Guide to Profitable Eyewear" is free to anyone stopping by the Eyefinity booth 20083 at Vision Expo West 2007; it will also be available for easy download from the Eyefinity site at www.eyefinity.com.

About Eyefinity

Eyefinity®, a key office management system for private eyecare practices based in Rancho Cordova, California, works in conjunction with industry-leading partners to provide e-commerce, marketing and business management solutions. More than 24,000 private eyecare practices turn to Eyefinity to manage their businesses in areas ranging from product and lab ordering to claims filing and electronic patient marketing.