New Eyefinity eBuy Top Sellers feature expands inventory and dispensary management Tools for Eyecare Professionals
New tool helps private practices better compete

Sacramento, October 3, 2007 - Eyefinity, today, announced the expansion of the inventory and dispensary management capabilities of its eBuy solution with the launch of the new Top Sellers feature. The tool empowers eBuy users by providing them with better knowledge on what frames are popular, thereby enhancing their ability to make better frame ordering decisions. Armed with this information, frame buyers can increase their practice's frame sales by stocking products with higher annual turn rates.

The addition of this feature makes eBuy a more powerful inventory and dispensary management tool because it enhances the ability of private eyecare professionals to stay current with the most popular frame styles. This feature will highlight the top 5 selling frames in the nearly 200 collections available to users of the eBuy ordering site. The information is derived from the frame dispensing data processed through Eyefinity lab orders and will be updated on a weekly basis.

"This is an exciting addition to our service because it gives practices another way to gauge what might sell in their offices beyond personal observation and their own sales data," said Jim Caster, VP Marketing, Eyefinity. "Top Sellers gives offices the kind of purchasing data that generally only larger retailers enjoy."

The Top Sellers feature builds on other recently announced inventory and dispensary management tools available in the eBuy solution. In 2006, Eyefinity launched the My Dispensed and My Favorites features for tracking frames dispensed and most frequently purchased contact lenses. All these new features extend the solution's capability to both empower eyecare professionals and make eBuy easier and more fun to use. They will also streamline frame and contact lens re-ordering which in turn reduces costs and increases profits for private eyecare professionals.

The eBuy site offers one stop shopping for nearly a million eyewear products. The My Dispensed and My Favorites tools are already available on the eBuy website. The new Top Sellers feature will be available starting October 3, 2007.

About Eyefinity

Eyefinity®, a key office management system for private eyecare practices based in Rancho Cordova, California, works in conjunction with industry-leading partners to provide e-commerce, marketing and business management solutions. More than 23,000 private eyecare practices turn to Eyefinity to manage their businesses in areas ranging from product and lab ordering to claims filing and electronic patient marketing.