Starting Your Practice? An Eye Doctor’s “Game Changing” Tip


There are a lot of questions you need to ask yourself before planning to open a new practice. The most important one is ‘Why?’

Why would an optometrist want to take on such a difficult feat after years of schooling, residencies, and a myriad of other sacrifices? For Dr. Angelina Gavel-Rukha in New Britain, CT, it was about freedom and the ability to make changes, updates and improvements as needed without waiting for approval from others.

Dr. Rukha believes that with your own practice, you have control of your fate and are independently responsible for your success. Having your own practice allows you to experience new levels of pride in your services and products while also fulfilling your unique vision to serve both your patients and your staff. “There is also the freedom to have the exact work-life balance you want, allowing for more quality time with family and friends,” said Dr. Rukha, owner and founder of Rukha Eye Care.

After identifying the ‘why,’ it’s critical to learn ‘how.’

Dr. Rukha knew she had to find state-of-the-art technology to ensure she set her practice up for success from the very first day. For her, that meant implementing Eyefinity Practice Management and Eyefinity EHR.

“I spent hours and hours researching various practice management systems. Out of all the solutions I looked at, Eyefinity was the best choice,” said Dr. Rukha. “Thanks to the amazing software and the helpful support team at Eyefinity, I was able to confidently and successfully get up and running in no time,” Dr. Rukha added.

On Friday, October 2, 2020, Dr. Rukha began her training on Eyefinity Practice Management and Eyefinity EHR. Just ten days later, on October 12, she opened her new practice for business!

“The instructions were so easy to follow. I literally went live with the system after about a week and a half of training,” she added. “I did most of the training live, but it was great that there was also on-demand training for my staff to do when it was convenient for them.”

One of the most important features of Eyefinity Practice Management for Dr. Rukha is the software’s ability to integrate with TriZetto, which provides billing and revenue services for private practices. She explains, “I had always focused on optometry and being the best eye doctor I could be. Having Eyefinity seamlessly integrate with my billing software was a huge game-changer and makes my life a lot easier.”

She also likes the layout of the software and notes that the user interface is intuitive to navigate. Her practice staff loves booking online appointments and creating orders all on one screen with Eyefinity Practice Management. As for Eyefinity EHR, Dr. Rukha says the natural patient flow and pre-written protocols help increase her efficiency, allowing her to spend more meaningful time with her patients.

“I’m so pleased with my decision. Of course, my staff and I have questions from time to time, but there is always a friendly and knowledgeable Eyefinity support team member happy to help.”

Interested in learning more about how Eyefinity’s cloud-based software can be a game-changer for you, too? Get in touch with an Eyefinity Account Executive today!