Introducing Eyefinity’s New Look

It is an exciting day for Eyefinity^® and the new VSP Vision™ brand. Today we unveiled our new brand identity to better reflect the essence of what we do—advance the practice of eye care through innovative technology. 

Driven by a desire to care, empower, and reinvest, this new look accentuates our alignment with VSP, while connecting you with broader resources to further simplify your experience. 

We remain committed to supporting eye care professionals with innovative, future ready, cloud-based technology that simplifies their day-to-day complexities.  

We’re thrilled to show you the new Eyefinity logo. The blue line design of our new logo represents accelerated innovation, a visionary sight-line and connection to the fundamentals embodied in our portfolio of products and expressed in the VSP purpose to empower human potential through sight. 

You can learn more about the new VSP Vision brand here.