Erik Krause brings 20-plus years in managing product teams in business-to-business software to the Eyefinity^® product management team—plus some marketing experience thrown in the mix. Both backgrounds serve as excellent foundations for launching new software like Eyefinity Encompass™. He oversees the product management team at Eyefinity, directing them through new possibilities, capabilities, and functionalities in this latest iteration of Eyefinity cloud-based software.

"Throughout my career, I’ve had a focus on providing great customer experiences and value to customers,” Erik says. “That’s really what I’ve strived to bring to every organization I’ve worked with, including Eyefinity.”

As the person at the helm for all products in development, it’s hard for Erik to name just one thing he’s excited about bringing to the eye care industry through Encompass. There are just too many things to choose from: patient statement redesign that will make information even more accessible to both patients and staff, updated pricing calculations that allow a smoother ordering process, new patient engagement tools like Eyefinity PatientNavigator™ designed to give patients access to post-visit details without a portal login...and that’s just the beginning.

However, through all this feature development, ease of use has been Erik’s north star. Whether it's for new hires or a younger generation of eye care professionals, Encompass is designed to be easy for anyone to pick up and start learning—a perk that's already being tested in the marketplace with more than 800 users.

“Encompass has serious testing and usage in the industry already," Erik says. "The reimagined experience is being proven successful in the marketplace with leading vendors, so the combination of an awesome platform with a future that's been tested in the marketplace is really exciting."