Essential Components to a Modern Checkout Experience

Modern technology offers optometry practices a wealth of opportunities to optimize their business. One of the most essential areas that technology can improve is the checkout experience. Not only can key elements from payment methods to back-end operations be enhanced, they can also be integrated to work together as one streamlined system. For independent practices facing a constantly changing market, a solution that makes patients happy, saves staff time, and helps boost revenue is a can’t-miss. Here’s how to achieve a modern checkout experience for your practice.

Convenient Payment Methods

Gone are the days of writing checks and counting change—technology is rapidly evolving, and customers expect practices to provide the latest payment options. These include must-have capabilities like contactless tap-to-pay and digital wallets. In fact, more than half of U.S. customers are now using contactless payments.

The first benefit of contactless payments is obvious: they expedite checkouts for patients and staff. This saves both staff and customers valuable time (and makes a good impression). However, convenience isn’t the only factor driving demand. In a post-pandemic world, many customers continue to prioritize sanitation and worry about the cleanliness of signature touchpads, with 72% wanting to skip signatures completely. For businesses operating in the healthcare industry, customer safety is paramount. From convenience to safety, a modern checkout experience requires modern payment methods.

Integrated Payment Solution

Payment technology is a wonderful thing—especially if it’s streamlined. An integrated payment solution accomplishes this by connecting your payment processing with your practice management software. This not only increases accuracy for important functions like data entry, payment authorizations, reconciliations, and more, but it reduces staff hours needed to complete those tasks. Less time spent on tedious functions means more time for staff to interact with customers (and better moods!). This truly game-changing technology can immediately boost the efficiency of vital workflows. Furthermore, adopting an integrated payment solution can easily be done in a relatively short amount of time.

Making it Happen

A modern checkout experience is essential for independent optometry practices. Thankfully, taking the next step is simple. If your practice uses Eyefinity’s cloud-based technology, Worldpay easily offers you the best solution.

Worldpay is the only integrated payment solution that seamlessly connects with Eyefinity^® Practice Management. The benefits Worldpay will bring to your practice include enhanced financial visibility and reporting accuracy, increased cash flow and payment processing speed, and improved security and compliance with PCI standards. Plus, Worldpay offers useful functions like purchase pre-authorization so you can ensure patients have the required funds, the ability to split a purchase amongst multiple payment methods, and storage patient cards on file for easy refunds and returns. On top of this, Worldpay brings a legacy of global success, best-in-class 99% uptime rate, and 24/7 US-based customer support. If you want to modernize your checkout experience, Eyefinity and Worldpay are ready to help. Upgrading to Worldpay is simple, and for a limited time you’ll receive a $500 credit when you sign up.

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Sources:

CNBC